June 11 2014 Campaigns

in-cosmetics promotes Brazilian fair with Roadshow through Latin America


in-cosmetics, international fair dedicated exclusively to the sector of raw materials for Personal Care products, Perfumes and Cosmetics (HPPC) which happens in Brazil for the first time between 09 and 10 September at the World Trade Center in São Paulo, has made in the first fortnight of June a Roadshow by Colombia, Peru and Argentina to promote the event.

The Roadshow featured presentations of the Latin American market, with collaborations of the research agency Euromonitor International, exhibitors suppliers of raw materials and local entities such as the CASIC (Consejo de la Industria de Asociaciones Cosmetics Latinoamericana) and FELASC (FederaciónLatinoamericana of Societies of Cosmetic Science). Each edition was attended by about 90 professionals that at the end concurred to a flying ticket and accommodation to visit the first edition of in-cosmetics in Brazil.

Brazil was chosen to host  the fair  for its potential of  HPPC products. in-cosmetics wants to increase the networking between industry and professional R & D professionals in the country with the latest releases of the raw materials industry, workshops and seminars. The industry of beauty and personal care in the country, according to Euromonitor, is expected to grow 104% by 2017.

Three months before the event, in-cosmetics already has 150 exhibitors from over 20 countries. The expectation of the organizers is to receive this first edition nearly 2,000 visitors from various regions of Latin America.
 
The event is business leader in the area of personal care ingredients and has been happening for over 20 years. Ever held in Europe and Asia, the fair you first arrive to Latin America this year. The recognition of avant-garde educational content offered by the European version of the event provides an average of 600 exhibitors and about 10,000 visitors per issue. The in-cosmetics Brazil already has the support of the main Brazilian sector entities.

Related News