March 23 2016 Campaigns

Neutrogena launches campaign with its new global positioning


Neutrogena® (Jhonson & Johnson), brand products for health care and beauty of face and body, was inspired by the dreams that women always want to conquer to launch its new global positioning, "Find out what is possible." Translating the motto for a campaign with two TV films, which are already being displayed, as well as a series of videos with women's testimonials talking about how they achieved their dreams, on You Tube.

Created by Roberts & Langer agency, the first campaign film "What makes a woman beautiful" brings real women chasing your dreams and shows the point of view of the mark about beauty: what really makes a woman beautiful is its ability to know that anything is possible. In the second film, "Find out what is possible," the brand highlights the products in its portfolio, from sunscreen that is not sticky, to the makeup remover that removes even the toughest makeup.

In the digital platform, created by DDB agency are theinspiring and educational contents, designed to encourage women during their journeys, they will be leveraged through social media platforms in over 27 countries from all over the world, making this initiative the largest digital campaign held by the mark. In addition to the parts of the global campaign, Brazil will bring relevant local elements showing real stories of inspiring women.

"This release give start to Neutrogena actions aimed at supporting women in the skin care while they tread their way to new achievements. "Says Cyril Joseph, director of marketing for Johnson & Johnson Consumer Brazil.

"We have great expectations for the brand in Brazil and the launch of this campaign initiates to the actions to be carried out in 2016," adds José Cirilo.

Links of films of The Director's Bureau and in Brazil, MK Films.

Neutrogena - Find out what is possible
https://www.youtube.com/watch?v=GcZz9FUKHE4&feature=youtu.be
Neutrogena - What makes a woman beautiful
https://www.youtube.com/watch?v=q3Lk9NvaUz8&feature=youtu.be
Neutrogena Kerry Washington in "Dreaming the Highest"
https://www.youtube.com/watch?v=wxUBh1NihW0
Neutrogena Jennifer Garner in "Unexpected Opportunities"
https://www.youtube.com/watch?v=mcUoNZR954Y

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