Evonik integrates Personal Care information in the intoBeauty portal
Evonik developed the intoBeauty platform that gathers all information of products and concepts from the Personal Care area with detailed data about each product. Intuitive, the presentations bring market information, trends and formulations to help generate new product ideas.
The platform can be accessed from any device, at a touch of the tool, exclusive to Evonik. From documents and certifications, through videos and presentations and even the use of interactive tools and requesting product samples through registration and requesting access, the website provides information for the formulator's daily life.
CAREtain® tools are also available on the intoBeauty® portal, which filters the portfolio according to the relevant sustainability category and criteria and exports the results in PDF; Sensory Kaleidoscope, which translates the sensory characteristics of products and formulations into visual information, helping to develop formulations with the desired sensory profile and the Ceramide Knowledge Center tool, which provides tips and inspiration for formulations with ceramides in the laboratory or in the production process.
"This is another way for Evonik to show its constancy and how much it innovates to add value in a meaningful way for our clients' businesses", highlights Daniel Coelho, Marketing Coordinator of the Care Solutions area for Central and South America.
He points out that Evonik offers customers, through the platform, information in a dynamic and growing way, covering the most relevant aspects in sustainability, such as RSPO and COSMOS certifications, biodegradability, origin of raw materials and other criteria.