September 08 2020 Campaigns

Lenny Kravitz is the new star of Yves Saint Laurent Beauté

Yves Saint Laurent Beauté announces rock musician Lenny Kravitz, as ambassador and spokesman for the brand. The singer, composer, producer, instrumentalist, actor, fashion icon, photographer and designer shares the same values as Yves Saint Laurent Beauté, with his young spirit and his constant search for self-realization, always ready to face any challenge with an open mind.

"I was always a fan of Yves Saint Laurent and his work, his aesthetics, his lifestyle, his daring. He was super eclectic and he drew from many places. I also always used Saint Laurent a lot. That was not something I had to fit in or think about it, it's been part of my lifestyle for so many years. It's a very organic collaboration ", says Kravitz.


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