Duas marcas da Phisalia premiadas em festival internacional de design
Trá Lá Lá and Physalis, two brands of Phisalia, a Brazilian company of personal hygiene products and cosmetics for children and young people, have just won two bronze medals in one of the biggest design awards in Europe: the Lusophone Creativity Awards. Lusos, as they are known, is an international festival of creativity that rewards, honors and debates the advertising and communication markets of Portuguese-speaking countries. The bronzes were awarded to Raison Pure, the agency responsible for the Trá Lá Lá brand packaging renewal and launch projects, from the formatting of the line to the structural and packaging design, of the recently launched and vegan Physalis, with products for babies and adults .
“A conquista dos dois Lusos nos diz muito e nos inspira para continuar a trabalhar desse modo: com parceiros que fazem um trabalho completo, delicado e impecável. No caso de Trá Lá, nossa turminha de personagens busca representar a diversidade do Brasil. Em Physalis, nosso compromisso é com uma sociedade mais sustentável e com capacidade de real diálogo entre as pessoas”, comemora Adriana Amiralian, Diretora de Marketing e Trade Marketing da Phisalia.
The Trá Lá Lá Kids line with 11 children's characters, for different styles, hair, skin tones, musical preferences, accessories and needs. In Trá Lá Lá Baby, the theme of diversity was set for animals of the forest, the sea and the sky.
“The design of Trá Lá Lá synthesizes and balances fun, affection and social inclusion, through fluid and fun shapes, vibrant and cheerful colors. We develop characters linked to music in the most diverse physical characteristics and integrated into the playful universe of the brand. In-depth technical monitoring work ensured ergonomics and functionality of the new shape in the production line ”, summarizes Daniel Fish, CCO of Raison Pure.
Trá Lá Lá is a complete brand in bath, post-bath, oral care, deodorant, diaper change, repellents and, in the recent context of the new coronavirus pandemic, in alcohol gel. A smart and fun choice.
“Physalis brings a proposal that diversifies the beauty and hygiene industry and shows the commitment to create a chain of good through high quality products, which generate a positive impact on the environment. We believe that small actions generate great reverberations ”, details Adriana Amiralian, Phisalia's Director of Marketing and Trade Marketing.