Scientific Skin Technology, a beauty brand, recently created in southern Brazil, focused on the development of super concentrated and vegan dermocosmetics, takes on a commercial partnership with Amaro, a personalized e-commerce platform, and creates new possibilities and shopping experiences for your public with the use of technology.
Scientifc, operating 100% "on line" since its exposure, commercialization and loyalty, uses Biomimetics in the formulation of its products, with prebiotic, anti-glycant and balance factors that improve penetration and activity in the dermis. Created by a doctor and a physiotherapist, Scientific Skin Technology basically presents seven filler, whitening, defense, soothing, oil control, regenerating and lifting serums.
The partnership with Amaro brings together some of the most developed personalized personalized e-commerce platforms, such as Api Json, an intuitive and minimalist shopping process, the new ERP system, for multifaceted product research, among others.
Scientific Skin Technology is active in a DNVB ("Digitally Native Vertical Brand") structure, in a fully digital, automated and integrated operating environment: from the industrialization of products to delivery to the final consumer, which allows democratizing the latest cosmetics generation.
This same format is used by Amaro, with characteristics of D2C ("direct to consumer"), which inserts this partnership in the heated market of Brazilian internal beauty, the 4th largest in the world.
Being a D2C company generates greater dynamism in customer service and enables a fairer final price. All communication between the company and customers is done directly, without interlocutors or intermediaries. “This marketing allows customers to purchase more accessible, assertive and highly satisfactory purchasing conditions,” says Scientific Skin Technology.
The union of knowledge and the exchange of information, according to Skin Technology, seeks a strong and targeted performance, to understand the digital market and the "skin care" market, through "storytelluing" to present products, services and benefits , in addition to exchanging information and analyzing customer demands.
Amaro and Scientific Skin Technology thus create a pattern of beauty consumption, built on the real offer of products in their physical stores and "on line", based on consumer demands and with digital acquisition.