May 18 2021 Companies

Hela Brazilian clean beauty brand arrives at Sephora


After being mentioned in the North American magazine "Allure" as one of the Brazilian brands that are here to stay, Hela celebrates the partnership with Sephora, one of the largest beauty e-commerce stores and platforms in the world.

Five months after its launch, the clean cosmetics brand developed by dermatologist Alessandra Fraga and digital influencer Helena Bordon, arrives exclusively at the chain.

The brand is sustainable and vegan, with nutritious ingredients and totally clean for human skin - and for the planet. “We apply fashion aesthetics to cosmetics because, today, women want healthy, clean, but also beautiful and instagramable products”, believes the entrepreneur who has more than 1 million followers on social networks.

Closing this partnership with Sephora will give us incredible market penetration. And it shows, in such a short time, that we have the right products and that we are on the right path ”, says Helena.




The line's products will be available from today on the platform's e-commerce with products such as: facial cleansing foam for all skin types; light moisturizing serum; illuminating facial serum that restores freshness to the skin, a refreshing “mist” based on cucumber; hyper concentrated serum of hyaluronic acid (indicated for correction of lines and wrinkles) and antioxidant oil of rapid absorption that can be applied on the face, hair and skin of the body.

“Our products have two purposes: to make women more beautiful and their skin healthier. Our formulas have been tested for years in my medical practice and have a concentration of active products much higher than the average of products available on the market today ”, explains Dr. Alessandra at the launch of the brand.


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