Mustela brings collection with characters engaged with the environment
Kids Products - September 12 2018
Mustela®, the brand of the French group Expanscience, brings to the Brazilian market its first product launch in limited edition. The brand of dermo-baby products has created three fun characters to be allies of parents and turn the rituals of child care into moments of pleasure and complicity.
Dante the elephant, the whale Leia and the Ophelia sheep make up the first limited editions of the brand for children from 0 to 6 years of age. They arrived to raise awareness among children and parents about the importance of protecting animals and forests, bringing to the universe the concepts of biodiversity and the environment.
With educational games, riding toys and coloring pictures, kids learn that simple actions make a difference in preserving the planet.
The limited edition launches bring hygiene items and daily care to infants and toddlers that already exist in the portfolio, with no change in formulations. Dante with the Mustela® Gel Lavante (washing gel), which takes care of the skin and the delicate scalp of the babies. It also comes with a non-soap cleansing gel with a physiological pH and a non-burning formula. It has 90% of natural ingredients in addition to nutritional agents and the active Perseose of Abacate®, which softens and moisturizes the skin, strengthening the skin barrier.
Leia, the Whale, features Mustela® Smooth Shampoo, daily use, respects the delicate scalp of infants and children, is easy to rinse and does not burn eyes. It also has 93% of natural ingredients, among them the Chamomile Extract and the active Perseose of Avocado.
And Ophelia, the sheep, offers a moisturizing lotion with 97% natural ingredients, Mustela® Hydra Bébé with Sunflower Oil, Vitamin E and Abacate® Perseose, which protect against external aggressions, moisturize and preserve the delicate skin of babies.
The launches were developed to minimize their impact on the environment, with recyclable packaging, paper from sustainably managed forests and biodegradable rinse-off formulas. They were tested under dermatological and pediatric control, with hypoallergenic formulation of high tolerance, without alcohol, parabens, phthalates, phenoxyethanol or other questionable ingredients.
Limited-edition products can be found in the nation's largest pharmacy chains and branded e-commerce. The characters are being sold together or separately with the suggested prices: Dante, the elephant (Lavender Gel 500 ml - R $ 49,00), Leia, the Whale (Soft Shampoo 500 ml - $ 48.00) and Ophelia, the Sheep (Hydra Bébé 500ml - R $ 79,00).
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