Colgate (Colgate-Palmolive) introduces the new Colgate Sensitive Pro-Immediate Relief toothpaste for immediate relief of sensitive teeth.
To prove the effect of this and more products of the line, the brand launches the “Immediate Challenge Colgate Sensitive Pro-Relief”, which guarantees the consumer the end of sensitivity in 60 seconds or the payment back.
Tooth sensitivity occurs when the protective enamel of the tooth becomes thinner or when the gum recesses, reducing the application of protection that the enamel and gum, which can be tooth and root. The new Colgate Sensite Pro Immediate Relief Toothpaste features unique arginine technology for immediate and effective action against the discomfort caused by sensitive teeth. Its regular use creates a long-lasting barrier that acts as a protective shield against sensitivity and the formula's benefits are clinically proven thanks to exclusive Pro-Argin technology.
Welner Alves, Colgate Marketing Manager said: "Our ultimate goal is to help our consumers end their discomfort and enjoy good times, like coffee with friends or na ice cream with family."
The new Colgate Sensite Pro-Immediate Relief is available in supermarkets, hypermarkets and pharmacies all over Brazil for the average price of R$ 12.00.