Avon reshapes Renew and starts a new era in facial skin care
Skincare - September 02 2020
In 2020, Renew celebrates 28 years, one of the most successful skincare lines on the market gains new formulas enriched with Protinol ™ technology to stimulate collagen and a complete line that makes it easier and more assertive to choose the ideal facial treatment for each skin type according to age group.
Protinol ™ concentrate, launched earlier this year, is a monthly treatment that helps restore 7 years of collagen loss in 7 days *, based on in vitro tests, says the company. Currently the concentrate is available in a specific concentration for daily use in creams.
Protinol ™ accelerates the firmness and filling of the skin at all stages of life. Developed in partnership with the University of Manchester, the technology is an unprecedented solution on the market, capable of stimulating the production of two types of collagen that strengthen the skin matrix: type I and type III. Also known as baby collagen, type III provides a structure for type I collagen and, together, provides a firm and structured skin. “When combined with other specific ingredients such as the new Renew creams, Protinol ™ is able to enhance the results of facial treatments”, explains Denise Figueiredo, executive director of the Skincare category at Avon Brasil.
The traditional Reversalist, Ultimate and Platinum day and night lines have been enriched - now serving the 30+, 45+ and 55+ age groups, respectively, and providing benefits in the first 48 hours based on in vitro tests.
Renew Reversalist is ideal for vitality and skin renewal after the appearance of the first signs, while Renew Ultimate delivers firmness and restoration for moderate wrinkles and Renew Platinum promotes elasticity, definition and contour for more mature skin with deep wrinkles.
“The collagen revolution came with Protinol ™, the first topical formula on the market capable of boosting the production of type I and type III collagen, which provides a structure for type I collagen and, together, provides a firm and structured skin. When combined with other specific ingredients such as the new Renew creams, Protinol ™ is able to enhance the results of facial treatments ”, explains Denise Figueiredo, executive director of the Skincare category at Avon Brasil.
“Avon focuses on being one step ahead when it comes to innovations in skin care. In this sense, Renew's renovation fulfills the objective of delivering affordable skincare solutions to Brazilian women at all stages of life. We believe that taking care of the skin is, above all, listening to what it says. For that, it is necessary to exercise a more gentle attention with the skin of the face so that we can understand what it really needs at that moment. And so, to apply advanced technology for effective treatments, which do not require invasive facial procedures ”, adds Denise.
Renew Reversalist Daily Creams with Protinol ™: already reformulated and enriched, helps revitalize the skin and reduce the appearance of fine lines, promoting hydration and softness. With light texture and dermatologically tested, the line offers a complete treatment for women from 30 years old. Suggested prices: Renew Reversalist Night R $ 77.90. Renew Reversalist FPS 25 Day R $ 77.90.
Renew Ultimate Daily Creams with Protinol ™: Already reformulated and enriched, the combined treatment of day and night creams helps to firm and restore the skin. Instantly, the skin stops collagen loss and starts producing more to restore up to 83% in just 48 hours . Dermatologically tested, the treatment has indicated use from 45 years for face, neck and neck. Suggested prices: Renew Ultimate Noite R $ 81.90. Renew Ultimate FPS 25 Day R $ 81.90.
Renew Platinum Daily Creams with Protinol ™: already reformulated and enriched, it treats the advanced signs of the skin of the face, and neck, and provides definition of contour and elasticity to the skin. Clinically tested the line is indicated for use from 55 years old. Suggested prices: Renew Platinum Night R $ 85.90. Renew Platinum FPS 25 Day R $ 85.90.
The intensive beauty ritual is recommended for those seeking concentrated treatment to care for specific regions. With three steps, the ritual includes 1- cleaning, 2- specific treatment, which may include Concentrated Protinol Ampoules, and 3- daily care, using the day or night treatment creams.
On sale in the brand's e-commerce and through resellers, which currently serve their customers through the online magazine.
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