L'Occitane au Brésil presents Patauá Protection of Color, care routine for colored hair
Hair - September 02 2020
L'Occitane au Brésil, French-Brazilian brand of the L'OCCITANE Group, completes the Patauá hair care line with the Color Protection routine, which intensely takes care of colored, discolored, gray and white hair, prolongs the coloring and provides a vitality and shine.
The line combines the patauá oil, already present in other products of the line and that nourishes and replenishes the hair fiber mass, with indigo oil, responsible for helping to protect the color and maintain the brightness of the colored threads. The ingredient is grown in the South of France and has exclusive technology from the L'Occitane Group.
The routine has five products: shampoo, conditioner and finishing cream, which provide color maintenance and protection on a daily basis. The Matiante Shot, for discolored, gray and white hair and the Revitalizing Shot, for colored hair, complete the routine as hair treatment options with immediate effect.
"Hair represents the self-esteem, freedom and identity of the Brazilian woman. With the Color Protection routine, we expect consumers to celebrate their colors with high quality products and competitive prices", comments Victoria Gallo, marketing director at L 'Occitane au Brésil.
The line was developed in partnership with experts from the Jacques Janine hairdresser chain and has a visual identity signed by the designer Renata Moura, who was inspired by the fruit and the patauá palm for the creation of the graphics and packaging.
The products of the Patauá Protection of Color line are now available in all L'Occitane au Brésil sales channels: http://br.loccitaneaubresil.com/canais-de-vendas/
Patauá Color Protection Shampoo does not contain sulfate, gently cleanses the hair without drying it out, preventing fading and protecting the color of the hair for longer. It has Patauá Oil, which nourishes and replenishes the hair fiber mass. (250 ml - R $ 56.90)
L'Occitane au Brésil accessed the Traditional Knowledge Associated with the benefits of Mr. José Maria's Patauá, a farmer located in Anajás / PA.
Patauá Color Protection Conditioner, intensive hair care after the coloring or discoloration process, in addition to protecting the color for longer, nourishing the hair, sealing the cuticles, fighting frizz and leaving the hair with a soft touch and intense shine . (250 ml - R $ 59.90)
Patauá Color Protection Conditioner, intensive hair care after the coloring or discoloration process, in addition to protecting the color for longer, nourishing the hair, sealing the cuticles, fighting frizz and leaving the hair with a soft touch and intense shine. (250 ml - R $ 59.90)
Patauá Color Protection Finishing Cream contains antioxidants and UV filter, which protects the color of the threads from oxidation caused by exposure to the sun. Its formula provides hydration, thermal protection, sealing cuticles and bringing intense shine to the hair. (120 ml - R $ 69.90)
Shot Matizante Color Protection Patauá specially developed for the intensive care of bleached, gray and white hair, it brings an immediate repair to the hair. Its tinting formula neutralizes the yellowish aspect, enhances the tone of the hair, protecting the color for longer. The result is soft, shiny hair. (10 ml - R $ 29.90)
Shot Revitalizing Color Protection Patauá for the intensive care of colored hair of all colors, it has an immediate effect of repairing the threads, protecting the color, besides keeping it alive and radiant for longer. The result is soft, shiny hair. (10 ml - R $ 29.90)
L'Occitane au Brésil has more than 200 saling points in Brazil and is part of the L'Occitane Group.
SAC: 0800 779 1555