La Roche-Posay develops anti-aging sunscreen

La Roche-Posay desenvolve protetor solar anti-idade

Sun Products - September 23 2020

La Roche-Posay, after more than three years of research and development, created Anthelios AE Pigmentation designed to the Brazilian market, at the L’Oréal Research & Innovation Center, based in Rio de Janeiro. Available in colorless versions and in light and brunete colors, the product reduces wrinkles, expression lines, fills the skin and reduces the difference in shades in up to 28 days. The formula brings a combination of active ingredients renowned in the world of anti-aging treatment. With La Roche-Posay Thermal Water and Fragmented Hyaluronic Acid, which promotes skin hydration, contributing to a reduction of wrinkles and expression lines, in addition to helping to improve sagging, the new Anthelios AE Pigmentation acts visibly reducing wrinkles and filling the skin. In addition, it also has an exclusive complex with PhE-Resorcinol, effective to match skin tones; LHA, an asset that provides cell renewal; niacinamide, which in addition to having antioxidant action favors the uniformity of skin tone. We seek to combine the highest beauty technologies to meet the demands of the Brazilian consumer, bringing to the market a truly innovative product, capable of making a difference in your daily life. Anthelios AE Pigmentation comes to revolutionize the market once again and expand the anti-aging benefit within the sun protection category ”, says Maira da Matta, Director of the brand. The comfortable texture, provides a feeling of softness, lightness and moisturizing effect, and keeps the skin hydrated for up to 24 hours without making it heavy. Other tips blog from Dermaclub, the La Roche-Posay advantage club. In addition to accessing specialist content, when you register with the club,it is possible to buy the indicated product at an exclusive discount and accumulate points on all purchases, which can be exchanged for La Roche-Posay products among other brands of the Active Cosmetics Division of L'Oréal Brazil. On sale at beauty sites and specialized pharmacies. SAC: 0800 701 1551