The Body Shop presents new visual identity and vegan formulation for Lolita line

The Body Shop apresenta nova identidade visual e formulação vegana para linha Lolita

Body Care - October 02 2020

The Body Shop, Natura & Co's global brand, renews its best-selling line. The new Lolita line is more modern and premium, with a new olfactory and visual identity. The fragrance has greater durability and hydration. Both the perfume and the body line are now free of animal ingredients (100% vegan). The body products continue with the same essence and velvety texture and both shower gel and moisturizer are free of silicones, making the line more sustainable, at an even more competitive price. The Lolita fragrance has evolved and transformed into its olfactory drop, with the addition of fruity notes such as passion fruit, red fruits and vibrant citruses. The body note is reinforced by rose and muguet, while the talc and creamy notes of the bottom bring an addictive feeling. "We understand that Lolita´s line needed to transform itself, both in terms of products and communication. We evolved the fragrance that is now more elaborated and weighted to meet the universe of fine fragrance. And also body products with the same fragrance and velvety texture, but now with formula 100% vegan and with an even better price ", highlights Karina Meyer, brand marketing director for Brazil and Latin America. Soap (100gr, R ? 12.90); Body moisturizing shower (250ml, R $ 45.00); Hydrating Lotion (250ml, R ? 59.90); Deo Fragrance Lolita (75ml, ? 99.00); Deodorant serum specific areas (50ml, R ? 79.90) and Hand cream (30ml, R ? 25.90). The redesigned line is available in physical stores and on the brand's e-commerce